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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Business Dinner.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Search Engine Land’s LinkedIn Group is a go-to destination for discussions on all facets of search engine marketing but specifically aspects of search technology, campaign execution, and news related to conferences and events run by Third Door Media (the organization that runs Search Engine Land). Salesforce.com.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. My key takeaway from the whole conference was the need to focus on early-stage, non-product, educational content that meets buyer needs. And as usual, I used Twitter as my preferred note-taking device.

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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

” talk at Inbound Marketing Summit (a FutureM conference earlier in the week), and again during his and HubSpot CTO and Co-Founder Dharmesh Shah’s welcome keynote at HUGS. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. But it’s also about listening, learning and helpful thought leadership.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

” Mr. McIntosh is from Rhode Island, a B2B sales and leads leader @GalenDY I met Galen in person at a B2B MarketingProfs conference in Boston. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. B2B_Sales_Leads “Hello, I’m a Mac.” I follow his lead.

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B2B Reality Check: Are Your Business Relationships Too Shallow?

MLT Creative

Strong business relationships can overcome them, learn from them and rebound. Over the past few years my business relationships have been based more on conference rooms, phone calls, emails and retweets than shared experiences like the fishing trip you describe. I hate mistakes, but they happen. View Billy's Other Blog Posts.