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B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Adobe Experience Cloud Blog

Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly. The blog is the brainchild of Chip Terry, VP of Enterprise Solutions at ZoomInfo.

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Oracle’s Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

dgtlpapercuts Jeffrey Cohen bleeds B2B, and I learn a lot from his tweets and his blog on B2B social media. MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. She also contributes to @TheSocialCMO blog. He shares an amazing amount of helpful content. KentHuffman. BrennerMichael.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. They include Indium Corp., Defining ROI.

ROI 50
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SiriusDecisions European Summit: 4 Key Marketing Takeaways

Adobe Experience Cloud Blog

The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. With blogging, posting, tweeting and commenting, content and commentary about your company is dynamic and public. Here at Marketo, we are doing just that by exercising marketing forecasting to guarantee results. million words’.

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. blog post).

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Setting up a B2B blog or a Facebook or Twitter [.]. CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. 0160; Blog on Print.