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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

MediaPRO Community. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community. Inbound Marketers – For Marketing Professionals. BtoB Marketing. Final Thoughts.

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The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

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2011 B2B Marketing Predictions

Online Marketing Institute

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. And, how soon will they really be adopted by business. I’d love to hear your thoughts. +

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research. Word of mouth (co-workers and friends).

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

The B2BTOTY Awards Program, now in its third year, is the brainchild of Joe Zuccaro , who says, “It’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.” She also contributes to @TheSocialCMO blog.

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Do QR codes have a role in B2B marketing?

MLT Creative

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. QR codes on business cards: This can be an electronic contact entry, directions to your location, a link to your blog, access to a video from you or your firm or direct access to your mobile site.