The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. SiriusDecisions points to blogs as one way to break through.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. Blogs are also apparently part of “community”, although this isn't stated explicitly.) of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Online Marketing Institute

FEBRUARY 22, 2011

However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. The use of consumer-type communities will increase in the realm of B2B marketing. I’d love to hear your thoughts. +

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. A Robert Half Technology study announces 54% of companies blog social media sites. Social media use soars among b-to-b marketers. Yahoo stops using meta keywords for search.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Kapost

NOVEMBER 22, 2016

The post Overcoming Common Challenges to Building a Content Operation appeared first on Kapost Content Marketing Blog. Through the Marketing Team Empowerment Package, the support of the content operation at the grassroots is secured, significantly boosting the odds of success for the operation.

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

MLT Creative

OCTOBER 28, 2010

The B2BTOTY Awards Program, now in its third year, is the brainchild of Joe Zuccaro , who says, “It’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.” She also contributes to @TheSocialCMO blog.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

MARCH 7, 2011

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. QR codes on business cards: This can be an electronic contact entry, directions to your location, a link to your blog, access to a video from you or your firm or direct access to your mobile site.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

AUGUST 12, 2011

Schaefer writes the blog {grow} , and with it he’s built an entire community of e ngaged individuals who enjoy active discussions in the comments section under each post. It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

Adobe Experience Cloud Blog

APRIL 22, 2009

According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research. If someone has pre-approved a vendor, the risk goes way down — even if it's not the best solution.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Convince & Convert

MARCH 8, 2012

We should include a photo of you in your pants again in the blog post so that people can identify you by your pants. I’m B-to-B. You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. I make ball bearings. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Biznology

JANUARY 6, 2016

His organization provides a host of publications, lively events, training, and networking opportunities serving the B2B marketing community. Theresa Kushner is a leader in an area that many B2B marketers shy away from: data administration. I wish I could explain why the U.S. has struggled to sustain similar businesses.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Buzz Marketing for Technology

JUNE 27, 2008

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

NOVEMBER 16, 2012

The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Roles under this subset include community managers , customer experience designers, and customer communications officers. Lead Nurturing Specialist. The Technology CMO.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

WebMarketCentral

AUGUST 6, 2007

While blogs and podcasts can be effective at reaching senior managers, C-level executives are much less likely to forward ANYTHING than are lower-level employees. B2B viral marketing campaigns are most likely to be shared among mid-level decision makers and influencers.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. com : I have been struggling with getting the other managers here to help me update our corporate blogs. com : I have been struggling with getting the other managers here to help me update our corporate blogs.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

AUGUST 25, 2020

Linda has a commitment to giving back to the community. And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. Um, and sometimes you just throw a contents thrown out there just because, Oh, I got to feel like I got to Brie post an article today, or I got to write a blog post.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

AUGUST 31, 2020

11:17 – Why blogging on LinkedIn is overrated. Um, so B2B companies, so most people don’t know what B to B means, right? David Ubeda ( 11:25 ): Um, what’s overrated right now, in my opinion, is blogging on LinkedIn. Did we, how many times did we blog zero? Timestamps/Outline. Yeah, sure.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Anything Goes Marketing

MAY 17, 2009

Marketing Automation megheuer : # sds09 Marketing automation is a requirement for best-practice performance says @jneeson megheuer : # sds09 Prediction from @jneeson is by 2015, up to 50% of b-to-b marketers will deploy marketing automation Marketing Structure cedwardbrice : # sds09 more than half of audience making organizational changes to their (..)

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. Setting up a B2B blog or a Facebook or Twitter [.].

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

A Better Jones

AUGUST 2, 2019

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side. I live in Portland.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Most are blog posts, but I’ve also included some eBooks. SEO vs. What’s Up, Blog?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

So, if there's a blog article that mentions your company, help that article get traffic. So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? This makes inbound marketing a much more effective, and cheaper way to reach people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28