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A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans

Salesforce Marketing Cloud

The most advanced bots use generative AI to help personalize responses to customer questions. Email and social media autoresponders: With customer cases on the rise, agents may not be able to respond to all queries right away. AI can help you deliver more efficient and personalized customer service.

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5 B2B Email Marketing Tips that Will Double Your Response Rates

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These five tips will help you double your B2B email response rates. That means that the person sending the email is a key factor in whether someone chooses to click on it or hit the delete button. Is it coming from a company brand name or a real person at the company? A person’s favorite word is usually their own name.

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5 B2B Email Marketing Tips that Will Double Your Response Rates

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These five tips will help you double your B2B email response rates. That means that the person sending the email is a key factor in whether someone chooses to click on it or hit the delete button. Is it coming from a company brand name or a real person at the company? A person’s favorite word is usually their own name.

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12 tips for successful lead qualification

Biznology

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Direct your campaign inquiries to a web-based response form for their preliminary qualification, especially in a high-volume environment. Utilize email. But they may be eventually.

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Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

With a comment guard or “Facebook post autoresponder,” you can post content on your Facebook page and when people comment, they opt in to become a Messenger subscriber. Whereas email campaigns may get 10% open rates, you can expect 80%+ open rates from Messenger chat blasts. The post in the image below has a comment guard.

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7 Cool Examples of Trigger-Based Marketing Emails

LeadSquared

Once a person subscribes to your blog or services, you can engage them repeatedly based on their specific place in the sales funnel and interaction with your brand. This extreme personalization is what makes these emails more effective than traditional email marketing campaigns. How Trigger-based Email Campaigns Work. Announcements.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. Stories help to persuade a person to buy more than many other forms of marketing communication methods. Take for example the movie “ Top Gun ”. Why is this important?