Anything Goes Marketing

APRIL 5, 2009

Transactional messages or autoresponder emails are some of the easiest and most beneficial campaigns to setup. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 Your product may have been purchased by a select few but will be used throughout the organization. in B2B Marketing ”.

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Anything Goes Marketing

DECEMBER 15, 2008

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? You could even make this dynamic to only show events that are relevant to the individual based on their product purchases.

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Anything Goes Marketing

JULY 19, 2006

They could even have taken this a step further by using an autoresponder email that countained these same links popular links so that a user could easily visit these pages at a later date. The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy.

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Anything Goes Marketing

SEPTEMBER 13, 2009

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? These emails should be sent using a marketing automation system like Eloqua.

Email Marketing 100

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Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Email Autoresponder 1.0

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