Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
The Point
JULY 17, 2017
IMPACT : Leverage marketing automation (through autoresponders, sales alerts, and other functionality) to ensure that all buyer inquiries are responded to promptly and systematically. FINDING : 72% of respondents said that the timeliness of a vendor’s response to inquiries was a significant factor in selecting a winning solution.
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