Remove autoresponder help

The Point

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

IMPACT : Leverage marketing automation (through autoresponders, sales alerts, and other functionality) to ensure that all buyer inquiries are responded to promptly and systematically. FINDING : 72% of respondents said that the timeliness of a vendor’s response to inquiries was a significant factor in selecting a winning solution.

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3 Keys to an Effective Autoresponder Program

The Point

One surefire method of making sure that leads are responded to promptly, effectively, and systematically, is to incorporate a program of automated email response (sometimes known as an “autoresponder” campaign.) Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

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A Follow-Up Strategy for Content Syndication Leads

The Point

Please don’t hesitate to call or email me directly if I can help in any way. For tips on setting up an effective autoresponder program, see this earlier post. I’m following up to learn: 1. if you have any questions that I can answer regarding the content, about (white paper topic) or about Flash Storage solutions, and.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day.

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Top 10 Demand Generation Resolutions for 2014

The Point

Set up an autoresponder campaign for all new campaigns. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.