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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

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Why Marketing Management Must Master Deep Digital Analytics

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It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Does Marketing Own the Pipeline? About the Author.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

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If you don’t have a marketing automation tool, get one. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. How to qualify them?

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Good Reads for B2B Sales - Selling at Every Level

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Integrating customer relationship management and marketing automation systems can be expensive, complicated and scary, but doing so is necessary for your organization''s optimal performance, writes Justin Gray, CEO of LeadMD. Via Marketo B2B Marketing and Sales Blog. Via Harvard Business Review online/HBR Blog Network.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Look for Greater Process Integration and Alignment in 2012.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

ViewPoint

As with other technologies, automating a bad process just leads to more bad results. With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) I started with Craig’s response because I think it is succinct and 100% on point.