ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

JULY 23, 2013

If you don’t have a marketing automation tool, get one. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. How to qualify them?

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

ViewPoint

JUNE 18, 2013

Marketing automation companies also say they do this filtering; HubSpot , for instance. He says it starts with Sales (most of the marketing automation companies won’t agree either). So, BANT is not dead, and much of what Marketing does is to start the conversation.

Sales Leads 120

Sales Leads Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

DECEMBER 19, 2013

If you have a marketing automation program it will hammer away and help to segment the 75% who say they want to buy, from the 25% who are competitors, students and prisoners. HubSpot makes a big deal about doing this up-front.

Sales Qualified Leads 120

Sales Qualified Leads Telemarketing Lead Gen High Quality Lead 120

ViewPoint

APRIL 1, 2015

The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. The answers: yes, no and about 25.

Cold Calling 120

Cold Calling Lead Scoring Lead Ranking Sales Qualified Leads 120

ViewPoint

AUGUST 30, 2012

Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them. I go in and meet with a marketing company, and they say, ‘Well, my boss told me, why can’t you be more like HubSpot?’ Their ideology is pervasive. You know I love those guys.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120