ClickZ

OCTOBER 20, 2020

30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as capturing leads and nurturing client relationships. Automation software can assist in narrowing down your target audience.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. And lots more….

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Work Management 71

Martech

FEBRUARY 8, 2024

I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets.

Marketing AI 127

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 127

LeadSquared

JULY 20, 2017

You’ve probably come across FinancesOnline when searching for software reviews. That is no wonder since the independent review platform consistently ranks high in Google searches for B2B, SaaS and financial solutions. It is a comprehensive directory of software, vendors and expert reviews.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Lead Scoring 52

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Sharpspring

NOVEMBER 17, 2020

These top trends include automated campaigns, mobile marketing and chatbots. Importantly, automation is the key to each of these! Keep reading to find out what you need to know about these top marketing trends for 2021. Trend #1: Automated Campaigns. Social media management is another aspect of automated campaigns.

Marketing AI 65

Marketing AI Trends Automation Campaigns 65

Lead Liaison

JULY 13, 2017

Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation.

Marketing Automation Services 49

Marketing Automation Services Top of Funnel Marketing Automation Marketing Management 49

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. Webinar pages (you need to integrate with a 3rd party tool). Automation and sequences.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Sharpspring

FEBRUARY 20, 2020

Offering up multiple digital marketing tools for your clients under one umbrella of services is a given for most agencies. When you successfully enhance your agency’s service stack, the pay off will be happier, more engaged clients who have great things to say about your agency. Often, this is not the case. eCommerce.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 59

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Lead Profiles. Lead Scout. Social Marketing. Google AdWords Tracking. Marketing Heroes. You are here: Home Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? My personal thoughts and experiences as an industrial marketer and consultant. The Data Dilemma This problem isn’t just anecdotal.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives.

Social Media 99

Social Media Conversion Marketing Automation Services Media 99

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Outgrow

SEPTEMBER 11, 2019

6 Awesome Lead Nurturing Tools You Can't Miss-Out On. Wait, did you think we were out of ideas for lead nurturing? Or lead nurturing tools, for that matter? We know lead generation is no small feat. So, all the tools we share in this list are pocket-friendly. Lead nurturing is like gardening.

Lead Nurturing 60

Lead Nurturing Marketing Automation Services Budget Programs Lead Scoring 60

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Ahrefs is one of my favorite SEO tools.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Martech

SEPTEMBER 22, 2021

Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms. Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. Read more here.

Marketing Automation Services 125

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 125

Lead Liaison

APRIL 13, 2023

Introducing NFC Scavenger Hunts NFC, also known as Near Field Communication, is what you likely use every day when you pay at a terminal using your cell phone (via Apple Pay or Google Wallet). Using inspiration from everyday payment systems, Lead liaison has pioneered the use of NFC scavenger hunts.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

PureB2B

FEBRUARY 11, 2021

With the digital transformation continuing to skyrocket, there are always new software solutions popping up every day. But here’s the good thing—when you’re selling IT solutions, you already know that your target market is online and familiar with the workings of digital tools. Who says email marketing is dead?

Work Management 62

Work Management Marketing Management A/B testing Marketing Automation Services 62

PureB2B

FEBRUARY 11, 2021

With the digital transformation continuing to skyrocket, there are always new software solutions popping up every day. But here’s the good thing—when you’re selling IT solutions, you already know that your target market is online and familiar with the workings of digital tools. Who says email marketing is dead?

Work Management 62

Work Management Marketing Management A/B testing Marketing Automation Services 62

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. ™ from the Apple App Store or Google Play Store. MARKETING & EVENTS: Features & Improvements. Games have been updated to launch in optional “no lead capture” mode.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. ™ from the Apple App Store or Google Play Store. MARKETING ACTIVATIONS: Games, Improvements & Updates. . Games have been updated to launch in optional “no lead capture” mode.

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

DivvyHQ

MARCH 25, 2016

Now, it is time to make sure you’re capturing the content analytics data you need so that those metrics tell an obvious story. In this post, let’s introduce you to some sophisticated, yet fairly easy-to-use, tools that are common and available to all. Tools of the Tracking Trade. Google URL Builder for Link Tracking.

Marketing Automation Services 40

Marketing Automation Services Tools Top of Funnel Marketing Analytics Tools 40

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Capture interest during the buyer journey.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

KoMarketing Associates

JULY 2, 2019

To do that, my advice is to invest in an automated solution! The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). This also means that your competition is likely taking advantage of data and technology to improve their own marketing.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

NuSpark Consulting

SEPTEMBER 14, 2015

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. You’ll capture them if blogs and content are thought-provoking and address business problems.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Determining the words and phrases your target audience uses when searching for your services. Google ranks a site through a variety of factors. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Determining the words and phrases your target audience uses when searching for your services. Google ranks a site through a variety of factors. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Marketing Insider Group

JULY 15, 2020

Automation is certainly a hot-button topic these days, especially among data-driven marketers. According to recent research from Social Media Today, 3 out of 4 marketing teams are utilizing automation in some form in their current strategies. Some of the main benefits of automation are incredibly obvious.

Marketing Automation Services 317

Marketing Automation Services Marketing Automation Automation B2B Marketing 317

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Lead generation and lead nurturing both can be done via a targeted display campaign.

Display 100

Display Advertisements Advertising Lead Ranking 100

QuanticMind

JUNE 29, 2018

You probably use a variety of technologies and online tools to improve your sales and marketing. This will help you further understand where your gaps are, as well as identify tools that will serve as hubs for your stack. Ghostery is a free tool that can help you do this. That’s okay, you will add them.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40