Automation Focus Group Marketing AI Touchpoints 
Circle Studio
NOVEMBER 23, 2021
As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.
FunnelEnvy
MARCH 18, 2024
Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. Understanding their journey is where B2B customer insights come in.
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Content Standard
APRIL 23, 2024
Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Others, like Phil Wahba, in this Fortune article , predict that automation will render CMOs obsolete.
Martech
SEPTEMBER 19, 2023
While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.
Sprout Social
APRIL 25, 2024
Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.
SalesIntel
MAY 13, 2024
Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. Personalization: Personalized interactions enhance customer satisfaction and loyalty.
Sprout Social
JUNE 12, 2023
A great CX strategy aims to exceed customer expectations at every touchpoint. Use surveys, interviews and focus groups to collect feedback. Make use of analytics tools to automate this process and gain deeper insights. Emotions: How does the customer feel at each touchpoint? And that’s not all. So, listen actively.
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