DotDigital

MAY 13, 2021

Using insights such as the recency, frequency, and monetary value of past purchases (RFM) enables you to identify customers who have the highest potential. As well as measuring the recency, frequency, and monetary value of past purchases, our new customer modeling tool also looks at engagements like email opens and online activity.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

Adobe Experience Cloud Blog

DECEMBER 20, 2010

discussed the top seven ways to utilize marketing automation to generate more sales revenue. Finally, the keys to lead nurturing success include: communicating often enough to stay top-of-mind, sending relevant messages and offers based on where the prospect is in the buying cycle, and starting off with a simple nurturing campaign.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Customer Experience Matrix

OCTOBER 2, 2013

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. The system then monitors the content selected by its clients’ customers in emails, Web pages, mobile platforms, and some social platforms and builds an interest profile for each customer.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Architecture of Marketing Automation versus CRM.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Ranking Lead Scoring 48

Heinz Marketing

FEBRUARY 2, 2024

By doing so, businesses can allocate their marketing resources more effectively, optimize campaigns, and make informed decisions about where to invest their efforts and budget. They can include clicks on ads, email opens, social media engagement, website visits, and more.

Marketing Attribution 101

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 101

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. In fact, MarketingSherpa's email survey found that subject lines are still the most commonly tested element in email marketing. Email Testing.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64