Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. These insights are really not that insightful.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 16, 2008

or support a "Save the Whales" campaign. It's been proven that archived webinars can generate more leads then the actual live event. Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. If the email content is relevant based on a prospect’s recent behaviors, then increased frequency becomes a non-issue.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. I like to read a white paper on actual paper! Why did we stop doing this?

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 21, 2009

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder. The Traditional Email Autoresponder Thanks for registering. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100