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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns. Preference center or CRM data. How it works. Dynamic content strategy includes two approaches. Challenges.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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3 Smart Ways to Empower Your Emails with CRM Data

GreenRope

3 Smart Ways to Empower Your Emails with CRM Data. By setting up your email automations correctly using key email marketing strategies, you can avoid embarrassing brand blunders. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? HOW CAN DATA FROM YOUR CRM INCREASE THE EFFECTIVENESS OF YOUR EMAILS?

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Personalized Video: Everything You Need to Know

Vidyard

This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. The video has points within it that have been designated as fields where personalized elements can be inserted. For most, this doesn’t go beyond the basics (*inserts first name into email greeting*).

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Lead Gen Forms were designed to be easy for mobile app users to use, eliminating the need to type out a lot of information just to sign up for a newsletter, download an ebook, or whatever the CTA may be. Connect to Your CRM. Most popular CRMs offer a two connection. Data is critical for lead generation and qualification.

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Top 5 Tools & Tech to Personalize at Scale

Televerde

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. According to recent research from Ascend2, tools like marketing automation, email, and CRMs are the most effective marketing tools.

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The Ins and Outs of Facebook Landing Pages

Hubspot

Usually, they'll have a form to download a free ebook, receive a demo, get a template, or something similar. There's no landing page creation tool for Facebook, but you can insert them into ads via Ad Manager to boost leads and conversions. For this example, let's pretend I'm creating a Facebook landing page for an ebook offer.