Automation CPA Generation Media Plans 
Oktopost
NOVEMBER 9, 2023
Paid media has become a non-negotiable in demand generation. The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Why do you need a Paid Media Plan in Digital Marketing?
Martech Advisor
DECEMBER 5, 2019
Much has been said about the flaws of last-touch CPA models. In the past, marketers and their agencies have delivered incremental outcomes through a planning approach – that is building a media plan with complimentary partners who each have a unique footprint of user reach. Let’s get incremental.
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NuSpark Consulting
JULY 5, 2016
Keep in mind the goal of paid search: to generate a click that converts. By default, Google shows ads more often that will likely generate more clicks. But, you can change this to show ads that generate more conversions. Target CPA. For more, feel free to download our “ paid search for lead generation ebook.”.
NuSpark Consulting
JUNE 9, 2012
For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. In addition, retargeting has generated 10 more “view through conversions.” Need more proof?
NuSpark Consulting
JUNE 9, 2012
For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. In addition, retargeting has generated 10 more “view through conversions.” Need more proof?
Liveintent
AUGUST 9, 2022
Performance marketing helps businesses to quickly generate revenue and drive impact on their bottom lines. You’ve saturated the channel, which will only make your cost-per-acquisition (CPA) increase. You go back to your media plan and diversify. Generate sales. And why wouldn’t they?
Oktopost
FEBRUARY 23, 2021
More than 50% of them use social media to research products they’re thinking of buying. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. In other words, it’s time to perform a social media audit.
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