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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Predictive tools keep you competitive, help you make better decisions, and give you credibility with your team. Predictive features in a CRM show you which customers to target more aggressively.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

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The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

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Migrating to HubSpot CMS: An SEO Walkthrough for New Users

SmartBug Media

New to HubSpot’s content management system (CMS)? Migrating to any new CMS or marketing automation system is a challenge. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. Content Delivery Network (CDN). Ongoing Updates.

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Four Reasons Content Managers Should Love Hubspot’s CMS

SmartBug Media

Because the content on your website can change more quickly than Tik-Tok trends, managing constant updates—even minor ones—can introduce a ton of work into your life. Getting help from a developer for every copy change the CEO requests is a pipe dream, so the only way to excel is to work in a good content management system (CMS).

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. Business Goals.