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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

To do that, my advice is to invest in an automated solution! The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). This also means that your competition is likely taking advantage of data and technology to improve their own marketing.

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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. According to the conference overview, this four day event will expand beyond B2B and also include case studies and in-depth analysis in B2C marketing as well.

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8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing? What are some great inbound marketing examples?

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How to Create Video Landing Pages That Convert

Vidyard

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video landing pages, also known as lead capture pages, static pages, destination pages, and post-click pages, are a specific way of using video on your website. Slack’s Supporting Landing Page Video 5.3

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The 4 L's of a Successful Lead Generation Strategy

Hubspot

Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Marketers reported that demand for content creation increased by 70.94% in 2013 and has continued doing so. 1) Lead Capture. 2) Lead Magnets.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter.