The 4 L's of a Successful Lead Generation Strategy
FEBRUARY 3, 2015
Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Your Inbound Marketing Strategy Consists of Stones, Pebbles, and Sand.
11 Conferences for B2B Marketers to Attend in the Second Half of 2013
JUNE 6, 2013
In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. Marketing World 2013: A Frost & Sullivan MindXchange.
After The Trade Show: How To Stop Your Leads from Disappearing
Savvy B2B Marketing
JUNE 11, 2012
And then nothing happens; your leads just vanish into the ether. At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). Lead score. Then use it! Reminders.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog p ost covers the key points of the Attract rapid-fire session. All this gives you guideposts for your content creation and marketing plan. Social media marketing. Personas.