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| | HUBSPOT
FEBRUARY 3, 2015 [Blog, Lead Capture] The 4 L's of a Successful Lead Generation Strategy
Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Your Inbound Marketing Strategy Consists of Stones, Pebbles, and Sand.
| | KOMARKETING ASSOCIATES
JUNE 6, 2013 [Blog, Lead Capture] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. Marketing World 2013: A Frost & Sullivan MindXchange.
FEBRUARY 3, 2015 | HUBSPOT
[Blog, Lead Capture] The 4 L's of a Successful Lead Generation Strategy
OCTOBER 21, 2013 | MARKETING ACTION
[Blog, Lead Capture] How to Attract New Customers – i?marketing (Part 2)
JUNE 6, 2013 | KOMARKETING ASSOCIATES
[Blog, Lead Capture] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
JUNE 11, 2012 | SAVVY B2B MARKETING
[Blog, Lead Capture] After The Trade Show: How To Stop Your Leads from Disappearing
| | SAVVY B2B MARKETING
JUNE 11, 2012 [Blog, Lead Capture] After The Trade Show: How To Stop Your Leads from Disappearing
And then nothing happens; your leads just vanish into the ether. At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). Lead score. Then use it! Reminders.
| | MARKETING ACTION
OCTOBER 21, 2013 [Blog, Lead Capture] How to Attract New Customers – i?marketing (Part 2)
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog p ost covers the key points of the Attract rapid-fire session. All this gives you guideposts for your content creation and marketing plan. Social media marketing. Personas.