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The 4 L's of a Successful Lead Generation Strategy


Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Your Inbound Marketing Strategy Consists of Stones, Pebbles, and Sand.

All About Those Leads: Crafting Content for Conversion


This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Experiment with Lead Capture Tactics.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

And then nothing happens; your leads just vanish into the ether. At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). Lead score. Then use it! Reminders.

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. Marketing World 2013: A Frost & Sullivan MindXchange.

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