ANNUITAS

DECEMBER 4, 2014

Marketing automation has helped change the way we think and approach marketing. However, there is a downside to automation…. However, there is a downside to automation…. Automation is the downside of automation. However, just because more people are using marketing automation doesn’t mean they are getting it right.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

ANNUITAS

AUGUST 23, 2016

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. He goes onto say, “I want all brands to use marketing automation. How do they nurture relationships with their buyers and use automation the “right” way to enable that? Truly Get to Know Your Buyers.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 17, 2015

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In The Power User.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

ANNUITAS

OCTOBER 16, 2014

Marketing Automation: Combining Nurture with Education. What’s the best use for Marketing Automation? October 16, 2014 – RightOn Interactive. Attracting people that want to be attracted? Nurturing and education. News & Press'

Education 100

Education Marketing Automation Automation Press 100

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Marketing Automation is a key enabler of any Demand Generation Strategy.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

ANNUITAS

OCTOBER 29, 2013

The master exclude functionality in marketing automation is like the find and replace feature in Microsoft Word. Blog Buyer persona marketing automation master exclue progressive profiling Strategic Demand Generation'

Marketing Automation 100

Marketing Automation Automation Buyer Personas Demand Generation 100

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation. *This article first ran in VentureBeat on April 2, 2014.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

APRIL 1, 2014

The same goes for marketing automation. Just as in basketball, the marketing automation power user, or coach, plans how the marketing automation system is going to be deployed and implements some of the marketing best practices including strategic lead scoring models and nurture programs. That requires a coach.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MAY 4, 2011

If you have read this blog for any length of time you know that we are big proponents of process being the key to improving ROI from your marketing automation investment. Over the last few days, I have had several conversations about the idea of lead management process as it relates to marketing automation. But don’t stop moving.

Top of Funnel 100

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ANNUITAS

JUNE 28, 2011

I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth. Marketing Automation by the Numbers.

Marketing Automation 100

Marketing Automation Automation Statistics Marketing 100

ANNUITAS

JUNE 5, 2012

A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company. By taking a C-level approach to process and automation, there is a good chance you will get upper management to put their stamp of approval on it.

Marketing Automation 100

Marketing Automation Automation Planning Work Management 100

ANNUITAS

JUNE 5, 2012

A few weeks ago, I spoke with a marketing manager who was very excited about his plans to implement a lead management process and an enabling marketing automation (MA) solution at his company. By taking a C-level approach to process and automation, there is a good chance you will get upper management to put their stamp of approval on it.

Marketing Automation 100

Marketing Automation Automation Planning Work Management 100

ANNUITAS

AUGUST 30, 2011

And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin. Review Your Current Process.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ANNUITAS

MARCH 10, 2014

25 B2B Marketing Automation Thought Leaders to Follow on Twitter. March 7, 2014 -Mashable. Top Thought Leaders to follow for 2014 from Mashable. News & Press'

Marketing Automation 100

Marketing Automation Twitter Automation B2B Marketing 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is a great example for the marketing automation market.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

DECEMBER 11, 2023

The result is automated content development, automated emails, automated chat prompts, automated lead identification, automated segmentation … you get the point. The problem with this is two-fold: First, we are largely just automating more random acts. Marketing automation and AI collide This is inevitable.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. I wish I could say that every time my answer is “yes”. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JANUARY 19, 2011

In this video blog interview with Marketing Automation Software Guide , Carlos Hidalgo discusses how building a strong framework can help uncover some significant ROI. He also talks about Annuitas Group’s recent move to vendor agnosticism, and provides suggestions for evaluating the many marketing automation solutions available.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Marketing Automation Software 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. I wish I could say that every time my answer is “yes”. Enable Users.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JANUARY 30, 2024

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

NOVEMBER 7, 2011

This article discusses the importance of marketing automation as the tool to both communicate with your B2B audience and connect with your sales team via CRM integration.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation B2B Marketing Automation 100

ANNUITAS

AUGUST 11, 2011

While marketing automation continues to grow, companies are still looking to get the value from their investments and show their impact on revenue. How marketing automation enables lead management. Speaker: Carlos Hidalgo, CEO, The Annuitas Group. The revenue impact of combining process and technology.

Lead Management 100

Lead Management Webinar Metrics Marketing Automation Automation 100

ANNUITAS

SEPTEMBER 21, 2018

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. – This is an opportunity for marketing automation and Web CMS to better integrate around CX. – This could also take marketing automation more into e-commerce.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

OCTOBER 5, 2023

As generative AI is still a new concept, businesses might not want to automate the follow-up actions derived from AI just yet, nor provide AI with direct access to customers. Providing recommended actions is phase one, and a smart move. Thus, tackling enablement is both adds value and clearly enhances productivity.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.)

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

SEPTEMBER 28, 2022

Matrix for perpetual demand automation: By defining clear, segmented tracks, and mapping roles and content along the framework, Conversation Track Architecture becomes an enabler for demand automation – underpinning a perpetual growth engine.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

SEPTEMBER 3, 2020

This post ‘is’ however a shot across the bow of the concept that successful selling simply comes down to persistent, interruptive, automated ‘sales cadences.’ So then what are the major problems with automated sales cadences as they are typically deployed by sales organizations, and how does this harm Customer Experience?

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

MAY 5, 2020

What marketing automation platform is currently in place, and how well is it working? Many people in the marketing technology field specialize in a particular marketing automation platform. How would you go about testing something that’s been built within a marketing automation platform?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

NOVEMBER 14, 2022

They just knew they needed to modernize, and hoped that a suite of automation systems would suddenly fill their calendars with ultra-qualified sales leads, cementing their place as pioneers in the new digital world and staying ahead of competition. . While many companies are investing in tech, they’re not sure what to do with it.

Digital Transformation 130

Digital Transformation Top of Funnel Digital Marketing Funnels Sales Qualified Leads 130

ANNUITAS

OCTOBER 31, 2023

Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. How can we automate this ‘sensing’ of where the ideal customer is in their journey? There is no question that AI can have — and already is having — a measurable impact on go-to-market programs. When shouldn’t they?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

FEBRUARY 13, 2024

Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas. AI scraping is idea stealing.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

ANNUITAS

JUNE 8, 2017

When you are in the planning phase for your nurture program, you should hopefully already have answers to questions such as: Where is the data being stored – is it on the lead or contact object itself, or are you leveraging marketing automation platform statuses or Salesforce campaign objects (or a combination of these)?

Ad Building 153

Ad Building Buyer Personas Marketing Automation Services Top of Funnel 153