article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Especially in the B2B Realm?). What are the Benefits of Email Automation? Technical Steps.

article thumbnail

How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Especially In The B2B Realm?) Test and continuously adjust your nurture flow based on results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Nurturing Without Automation or Drip Campaigns

Brainrider

” content is primarily delivered via form thank-you content and auto-responder emails, and usually includes at least one content option for each of the three B2B decision stages we use (problem definition > solution evaluation > final decision). The “What next?”

article thumbnail

Key Things You Need to Know About Email Marketing Software

Webbiquity

In addition, some email marketing solutions have automatic segmentation methods based on geo-location, auto-responder feedback, demographics, and other attributes. Auto-responders. The post Key Things You Need to Know About Email Marketing Software appeared first on B2B Marketing Blog | Webbiquity.

article thumbnail

How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. We’ve noticed that the majority of our leads and customers visit our blog at least once. It has proved to be a substantial driver for lead nurturing , but for lead generation as well.

article thumbnail

B2B Leads Consume Content In Bursts

Brainrider

Try using activity-triggered nurturing tactics like these: Cross-links from each content asset to other related content. Related content suggestions in auto-responder emails that you send to deliver download links, event registration confirmations, etc. Related content suggestions (we call them “What Next?”

article thumbnail

Signup Form Best Practices: A GreenRope Guide

GreenRope

Information based on B2B companies. However, sometimes you want to find out more information to help segment and nurture during the sales process. Once a salesperson speaks with them, or they go through your lead nurturing process, you will be able to collect more data. Auto-responders vs. Drip Campaigns.