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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. Your team of SMEs (subject matter experts) can still participate with topic ideation and defining messaging, but on execution, you’ll need assistance. Focus on Organic SEO.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Marketing automation combined with CRM is a real benefit to sales organizations.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. Automation, Connection, and Trust Through the Buyer’s Journey. Marketing automation should be used in place of human connection.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights.

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Managing a Remote Customer Service Team with Ticket Management

GreenRope

Managing a Remote Customer Service Team with Ticket Management. By setting up automatic responses and alerting the right people on your team, you can streamline these efforts and give your customers the high level of service they deserve. Ability to assign and notify specific team members based on the type of ticket submitted.

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How Optimum Condition Uses GreenRope to Adapt in a Digital World

GreenRope

Fully automated SMS Nurturing Campaign to encourage fitness routines during work. Melissa, and her team, specialize in functional fitness for individuals who are new to exercise or have had previous injuries. Optimum Condition. Optimumcondition.com. What Inspired The SMS Campaign Idea? How Has the Campaign Strategy Changed?

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

We’ve noticed that the majority of our leads and customers visit our blog at least once. Most businesses have at least one social profile, and many of your team members have their own social networks. Not only are they free, but you can also automate some of your efforts on these channels. Social Media.