Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Avitage

NOVEMBER 21, 2012

Video is one of the fastest growing content formats that interest both audiences and marketers. Change Your Mindset Paul Ritter of Interactive Media Strategies is a seasoned analyst of the video marketplace. So a lot is at stake to figuring this out. I asked him what he thought was holding people back from making greater use of video.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

NOVEMBER 21, 2012

Video is one of the fastest growing content formats that interest both audiences and marketers. Change Your Mindset Paul Ritter of Interactive Media Strategies is a seasoned analyst of the video marketplace. So a lot is at stake to figuring this out. I asked him what he thought was holding people back from making greater use of video.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

JUNE 12, 2012

Extensions are content suitable for different audiences, or buyer roles if you are in sales or marketing. Content extensions could also be created to leverage different media formats or delivery channels. Plan for content extensions.

Video Marketing 120

Video Marketing Planning Segmentation Education 120