Remove audience

B2B Marketing Traction

article thumbnail

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Traffic on the website started creeeping up slowly.

article thumbnail

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. Conversion rates?

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

article thumbnail

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Make sure that your web site is attractive and compelling to your target audience. Several of our new B2B clients came to us with this very frustration.

article thumbnail

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. “I have a LinkedIn question.

Linkedin 100
article thumbnail

6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

A well-written blog with consistent posts can do wonders for driving traffic to your website. Increase social media connections and engagement. Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. Use new ways of presenting online content.

Planning 100
article thumbnail

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. ” What say you?