Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Branding Brand Identity 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Have you tried to segment your CIO audience? To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. Tweet This Post.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Have you tried to segment your CIO audience? To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments.

Planning 100

Planning Segmentation Work Management Gartner 100