Digital B2B Marketing

AUGUST 14, 2012

What if banner ads could become as targeted and relevant as emails? Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. Advertising is targeted to individual people and may appear on a broad range of sites.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

AUGUST 23, 2011

For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Know Your Audience. Why does your audience choose you? You are connecting with your audience, not the broader market. Great Product.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

MARCH 21, 2012

From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. Gratuitous Creative. Extreme Value. Having your answer presented will be the war.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

JANUARY 6, 2015

As they enter the mainstream, predictive marketing companies will also become acquisition targets. Marketers that succeed will be the ones that strive to move as quickly as their audience. And remember, these are the same people you are wooing because of their influence with our audience. Customer Experience Rises to Prominence.

Planning 100

Planning B2B Marketing B2B Paid Search Agency 100