Remove attitudes
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Where to Find AI in Your Content Marketing Technology

Contently

This is the practice of understanding consumer attitudes and opinions using technology. It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses.

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Why 75% of Your Marketing Emails Are Never Read

Adobe Experience Cloud Blog

But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. It’s wound into our lives in a way that social media still isn’t, which our survey shows isn’t checked by most people until they get to work. Emails have a short life. And when they are read, 50% aren’t considered useful.

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Big Lessons from Marketing’s Fearless 50

Adobe Experience Cloud Blog

First, change perspective and attitude about failure. “It Create a short video and post on social media with #Fearless50. The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Second, pick one thing and be fearless—but not reckless—about it.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. A willingness to experiment, work outside established best practices, and test out ideas is one of the best attitudes a digital marketing team can have.—John John Boitnott. John Boitnott. Michael Brenner.

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The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders

Adobe Experience Cloud Blog

And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers. Head of Marketing at Pepperi, Oren Ezra says “Every business has those one or two employees that don’t have the best attitude.

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

Companies like Marketo, Salesforce, and the hundreds of new tech companies have made the MarTech space very crowded, but exciting. Bringing that attitude, and some out-of-the-box thinking to a larger business is very positive. Two must-haves for me are Salesforce and Marketo.