What the B2B CEO really thinks of marketing
Integrated B2B
MAY 19, 2016
Over the last several months, I’ve conducted extensive research into understanding their opinions. They ranged from 50 to 8000 employees, operating in international markets. Analysing the data, I came to several conclusions of relevance to CEOs and CMOs. I will not attempt to discuss the entire study here.
Let's personalize your content