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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. The book is an important read for consultants and other service providers, in my opinion.

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From Stoicism to Betting, Ryan Lucht of CRO Metrics and Positive John Talk About Why Experimentation Is Life

Convert

When experimenters stick to this ancient philosophy, they usually champion an attitude of open-mindedness, resilience in the face of setbacks, and an unwavering commitment to ethical practices and continuous learning. It’s like the Buddhist sublime attitude of realizing that reality is transient; nothing lasts forever. The Dalai Lama.

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How To Align Marketing With Sales

Marketing Insider Group

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

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And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With their detailed opinion posts, tutorials, and case studies, this blog has a winning combination of writing styles and formats that will give you well-rounded and useful information on SEO. Tactics, strategies, thoughts and opinions. Check it out!