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Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

A tearable business card for a divorce lawyer (featuring contact information on both sides of the tear. A personal trainer’s stretchy business card that resembles an elastic resistance band. Astroturfing. Buzz marketing could be described as the opposite of astroturfing. Buzz Marketing.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. Paying close attention should be something you do concurrently with your efforts to fill the search engines and social media platforms with positive information about your activities.

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Guerilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

A tearable business card for a divorce lawyer (featuring contact information on both sides of the tear. A personal trainer’s stretchy business card that resembles an elastic resistance band. Astroturfing. Buzz marketing could be described as the opposite of astroturfing. Buzz Marketing.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Employees of Jones Soda , a 100-person soft drink company in Seattle, are known as “Jonesers.” At Jones, everyone’s ideas are embraced, which reflects their funky, eclectic cult of personality, something that’s always been core to their brand. Sadly, Astroturf didn’t.). Turkey and Gravy, miraculously, made the cut.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

A rich data integration exerts an opinion on how information is modeled and maintained. A light UI integration might only have a read-only spot in the platform’s interface where an app may surface limited information about its own data or activity. It can authenticate app ratings and reviews from real users to prevent astroturfing.

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Your online reputation should be a culmination of you

Biznology

So, be sure to take your entire life, both professional and personal, and remove all the awkward stages from this content photo album and start digitizing it and start developing context, history and complexity online. Sad but too true. This is what Facebook calls your social graph. See what I mean?

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

Informative or rants? And after Edelman's recent blog fiascos (no link needed, just search on Edelman, blog fiasco and you'll get thousands of results) and Comcast's recent astroturfing incident , I wouldn't recommend ghostwriting a blog on behalf of a client. READ the blog, understand the tone. Is it serious or sarcastic?

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