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MarTech’s generative AI pledge

Martech

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . But is AI web design down and out? .

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

It was also meant to standardize privacy laws across member EU nations. GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

This article was months in the making. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Everything you need to know about finding the ideal tool to ace marketing and optimization. Some tools use AI to predict how attention will be distributed on a page.