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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

These guidelines are a document that Google has provided to this whole army of quality raters. There are apparently 16,000 quality raters, and what they do is they use this document, the Quality Raters' Guidelines, to determine whether websites are high quality or not. That sounds a lot like link building, right?

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An Introduction to Black Hat SEO

Hubspot

This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy. Creating high-quality content builds trust with your target audience and turns visitors into customers. Paid Links. This includes sending a website free products in exchange for links.

SEO 74
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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

An article published on Computer World details the high level of distraction faced by mobile users. One of the studies discussed in the article came out of Florida State University. What the article doesn’t point out is that most of those notifications are from social media apps. That’s not allowed.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Lazy link building. Content marketers could do worse than follow the BBC’s example in providing an immersive experience that is focused on the content, like their article on the secret lives of young IS fighters. Lazy link building. Lazy link building is out. Skip link building in directories.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms).

SEO 20
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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links. Natural vs. Unnatural Link Building. Types of Backlink Sources. Anchor Text. That time has passed.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

We rely on shared online documents and project management software to keep our internal team up to date on each customer touch point. I have a real bug-bear with any business objective to be solely to build links. Link-building should be part of the puzzle and not the sheer focus of SEOs.

Outreach 114