Article Direct Marketing Linkedin WOM 
markempa
JUNE 14, 2005
Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding." Where do you think WOM fits into a traditional lead generation strategy ?
markempa
MAY 20, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs.
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markempa
JUNE 14, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.
Convince & Convert
JULY 14, 2010
.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. It's simple and easy to understand. Do you agree?
Ambal's Amusings
OCTOBER 8, 2009
Steve Slaunwhite’s Cracking the Case Study Market. LinkedIn Group – Success-Story Marketing Group. However, at times there are differences in how marketing and sales use the customer's story. Content can be used for press releases and articles (getting the customer’s permission, of course).
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