DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Leveraging intent data allows businesses to uncover up-sell opportunities within their current customer base.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Hubspot

OCTOBER 26, 2022

Personalize your outreach. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. Strategically timing your calls to catch prospects at times when they'll be more receptive to your outreach. Personalize your outreach. Cold outreach doesn't have to be freezing.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. According to a recent Forbes article, 41% of U.S. This is the holy grail of marketing, old and new. Show me the data!

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Hubspot

JANUARY 6, 2021

Are they personalizing their outreach? Per HubSpot's own definition, it's "the process of tracking and managing sales opportunities — contacts who have entered your sales cycle with a demonstrated interest and ability to do business with you — as they move through your pipeline.". Review their approach.

Process 98

Process Effectiveness Top of Funnel Work Management 98

Zoominfo

AUGUST 30, 2023

Intent data comprises billions of online browsing events that are logged across different digital platforms when prospects research products and solutions. Typical sources include review sites, news articles, and product research. Why is Intent Data Important for B2B Sales and Marketing?

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Binary Demand

MAY 24, 2024

In this article Introduction B2B Sales Funnel B2B SaaS Sales Funnel Why Do Business Need a Marketing Funnel? Interest: As prospects engage with your brand, they demonstrate interest by exploring product pages, subscribing to newsletters, or participating in webinars. How to Guide Buyers Through the Sales Funnel?

Top of Funnel 89

Top of Funnel B2B Sales Lead Ranking Enterprise Management 89

SmartBug Media

OCTOBER 9, 2019

Every blog article addresses a specific problem and its solution. Promoting the content to new contacts in your pipeline who have demonstrated interest in the topic via email. Use Your Blog as a Way to Bring More Traffic to Your Lead Gen Content. Those are, of course, very different processes.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65