ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

AUGUST 22, 2013

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Content Marketing Strategy: Lessons from Good (and Bad) Comedy. Via Content Marketing Institute.

PointClear 120

PointClear B2B Marketing Webcast Advertising Agencies 120

ViewPoint

JUNE 7, 2016

At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. If no response, the lead goes back to PointClear or the internal business development team for rescheduling. So, we know how things break down—what do we do to fix the problem?

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

OCTOBER 15, 2013

In a recent article by Ryan Faughnder in the Sept 23 rd edition of the LA Times under the title “ Internet radio''s drumbeat is getting louder,” said that half of Americans (consumers) who go online listen to Internet radio and that the industry is becoming mainstream. SLMA Radio - Since 2010.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Biznology

SEPTEMBER 24, 2014

My recent favorite article is the amusingly titled “Sorry, But ‘How Many Touches Does it Take to Make a Sale?’ Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. It’s highly scanable too, which is welcome.

PointClear 80

PointClear B2B Marketing B to B B2B 80

ViewPoint

AUGUST 8, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Read this article to learn the six keys to sharing as outlined in Berger’s book. Via Duct Tape Marketing.

PointClear 120

PointClear B2B Marketing Eloqua B2B 120

ViewPoint

SEPTEMBER 5, 2013

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120