Biznology

DECEMBER 6, 2016

Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.”

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. How many comments did these posts receive? Read his blog here [link].

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept!

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 1, 2010

link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Single Grain

JULY 6, 2021

In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121