Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. We can expect to see more of these cases in the coming year.

Work Management 88

Work Management Marketing Management Privacy Marketing Analytics Tools 88

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SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

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MARCH 7, 2023

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. Here’s an illustration: Source Earlier versions of Google Analytics required you to configure your tracking script and was opt-in only.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

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MARCH 21, 2023

This article was months in the making. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Ever wish you could read minds and understand what users really think about your website or app? It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52