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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

More consumers head to digital channels to research, shop and find product recommendations. eMarketer ). eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native ad spending is projected to increase to $41.1 Native ad spending is projected to increase to $41.1

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Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? in 2021, to a total spend of $108.53

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Programmatic Ad Formats Mini-Series: Native

illumin

These ads typically manifest as an article or video, produced by an advertiser. Native advertisements are ads that match the look and feel of the original content of the media on which they appear. Native ads focus on the content being distributed, as well as how it is presented. Effectiveness of native ads.

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Display advertising best practices: ultimate guide

Bannerflow

Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. It now incorporates a whole spectrum of technologies from rich media ads to video – not to mention programmatic buying and dynamic creative optimisation (DCO). You’ve been making banners all wrong.

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A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. B2B Remarketing Best Practices.

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Why contextual targeting in advertising is the next big thing – again

Bannerflow

In this article we will answer the following questions about this privacy “friendly” form of targeting: What is contextual targeting? The only information the ad tech performing contextual targeting uses is the content of the webpage. And this is to find the most appropriate banner ad for the page. It didn’t).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. eMarketer ). eMarketer ). 66% of new customers use search and online research to find local businesses. ( HubSpot ).