Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

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Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on del.icio.us.

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Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

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Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

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Convince & Convert

SEPTEMBER 21, 2010

link] Sniki BETA: Articles [.] was checking out Livingston’s blog and he drew my attention to this article from by Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ [.] link] Eliana Gilad Thanks so much for the great article. You are spot on!

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Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. A free DIY approach to social media by iMedia Connection.

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Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

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Ning Paid Content Facebook Sales Management 40

MLT Creative

SEPTEMBER 16, 2010

Good ways to do this include blog posts, white papers, eBooks and profiles. Social bookmarking – Using social networking sites such as Twitter, Digg, Reddit and Delicious, you can submit links to your website or specific products. Write an article that is relevant to your product or service, and submit it for inclusion.

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Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Standard

OCTOBER 14, 2016

For example, a B2B company might focus on launching a company blog with a consistent posting schedule, aimed at a specific audience niche. Perhaps the content mostly comprises written articles, with the occasional infographic in the mix. For example, an expert interview might initially be written as a Q&A article.

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Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar.

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Lead Ranking Lead Scoring Enterprise Management Work Management 40

Only B2B

NOVEMBER 27, 2019

Syndicated content not only increases your reach and brand awareness, it builds backlinks that help drive more traffic to your original article (and improves the SEO). Don’t underestimate the power of bookmarking sites, like, Reddit, Digg and StumbleUpon. Ok, so, What’s Great About Content Syndication? Everything !

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Only B2B

MARCH 27, 2018

Syndicated content not only increases your reach and brand awareness, it builds backlinks that help drive more traffic to your original article (and improves the SEO). Don’t underestimate the power of bookmarking sites, like, Reddit, Digg and StumbleUpon. The post appeared first on ONLY B2B. Everything !

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RSS Distribution Digg Press 101

seo.co

DECEMBER 8, 2020

Brand mentions are simply mentions of your brand – linked or unlinked – that appear in published articles or other content across the web. The best way to ensure your site is tightly interlinked is to use internal links in your own articles and pages. article, infographic, video, etc.). It doesn’t get any better than that!

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Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 26, 2010

In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. 4 Tips for B2B Marketing on Facebook by Mashable. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

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