Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. There are lots of excellent articles on SEO that provide guidance and tips. Tweet This!

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Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

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Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. All rights reserved.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Write articles for the different types of customers that are relevant for each of your vertical markets 8.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

There is an interesting article about it. There is an interesting article about it. What I like most about this article is that it gets “big business&# to think about acting like they are small. What I like most about this article is that it gets “big business&# to think about acting like they are small.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Can you RSS feed that? Can you RSS feed that? Can you RSS feed that? link] Sniki BETA: Articles [.] was checking out Livingston’s blog and he drew my attention to this article from by Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ [.]

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

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Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JANUARY 10, 2010

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

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Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. cat #15: The term "crowdsourcing" was originated by Jeff Howe in that article. For example, a b2b company has a great product and you have sales/production already started.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

MARCH 24, 2011

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# “Businesses want to write dry, information-based articles that highlight their own accomplishments,&# explains Angela Neal , an online marking consultant based in Scotland.

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Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. The site looks a little spammy, but the article is a helpful, quick read. B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land. Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. Share this on del.icio.us.

SEO 100

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Webbiquity

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Mini-reviews of that use RSS to automatically publish blog posts to your social networking sites inclding Dlvr.it and RSS2Twitter. Share this on Bebo.

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Only B2B

NOVEMBER 27, 2019

Syndicated content not only increases your reach and brand awareness, it builds backlinks that help drive more traffic to your original article (and improves the SEO). Don’t underestimate the power of bookmarking sites, like, Reddit, Digg and StumbleUpon. Content Distribution Strategies #4 RSS. Everything ! You can find a list.

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Lead Ranking RSS Effectiveness Tools 103

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Only B2B

MARCH 27, 2018

Syndicated content not only increases your reach and brand awareness, it builds backlinks that help drive more traffic to your original article (and improves the SEO). Don’t underestimate the power of bookmarking sites, like, Reddit, Digg and StumbleUpon. Content Distribution Strategies #4: RSS. Everything !

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RSS Distribution Digg Press 100