Marketing Interactions

FEBRUARY 15, 2019

Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. This said, knowing what they viewed and engaged with doesn’t tell you why they did so. Data Can Be Misleading.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

MAY 21, 2018

of companies maintain consistent content scores across the various types of content on their websites. B2B marketers know analytics are critical, but many marketers struggle to use them effectively. But the Global Content Impact Index, Technology Edition finds that only 36.4% Financial Services companies fared a bit worse at 33.3%

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Your Sales Hub analytics shows you which buyers engage with what content. You know what the common objections are from your buyers.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

For example, just because videos get the most traffic on your website doesn’t mean videos are the persona’s content of choice. Use your analytics and continuously monitor how well they’re working toward achieving your content marketing strategy goals. Watering Holes and Social Media.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64