Paul Gillin

OCTOBER 7, 2010

CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JANUARY 25, 2012

Intel’s Facebook welcome page features product promotions, a gateway to its international pages, jobs, discounts and even a Twitter feed. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page. Each answer to the quiz is shareable, as is the final score. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

OCTOBER 11, 2012

Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. It generates longer links, but they’re compatible with Google Analytics. Rewrite the message for the network you’re using and the people you’re hoping to reach.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JULY 29, 2010

Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Users can view a stream of user comments in a Twitter-like view. In-line analytics overlays visitor activity directly on the published page, making it simpler to identify trends.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50