B2B Marketing Traction

NOVEMBER 27, 2012

” Heat scan tests conducted by Jakob Nielsen of how visitors look at web page show this shape, and tests of the visitors eye scanning path prove this. Note that because webpages are easily changed, you have the luxury of being able to test different versions of the same page when you put it up or when you update it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

JANUARY 16, 2014

As technology and social media evolves, the CMO is in a position of having to accept some risk and experimentation (it can be controlled) in order to test new approaches. Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Persuasive.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 26, 2012

Test the readability of your site with this tool by Juicy Studio. Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. Don’t use large, long blocks of text!

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100