Lenny's Newsletter

AUGUST 8, 2023

Also, when you’re changing context from B2B Alexa to other ideas like, I’m going to make a better wiki, to solving security, to whatever, you’re spreading yourself too thin and you’re not going deep enough to actually learn anything that someone else hasn’t. focused around just docs and wikis.

Startups 52

Startups Work Management CPO Enterprise Management 52

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. Entiera also supports advanced analytics and database management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Instead, use the scientific method as a template to structure your internal process.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Biznology

JANUARY 13, 2015

There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. Like Paris, Milan, and New York, they can tell you’re wearing last season’s template (and it does make your site look fat). You’re sunk.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

EMagine B2B Blog

JULY 19, 2018

Your next step is to determine exactly what information these users will need to find/upload (company branded templates, training and/or webinar videos, marketing & sales collateral, order/request forms, HR documents, etc.) You’ve defined your portal’s purpose (i.e. and their various groups/teams. Easy, right? Not really. Filters (i.e.

Webinar Metrics 52

Webinar Metrics Wiki Paid Search Agency Advertising Agencies 52

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. A page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Figure it out, and make it a template.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Buzz Marketing for Technology

JUNE 27, 2008

These mechanisms include: Templates, e-mail lists, lists of experts and other aids for identifying and asking the right people for the right information on a quick-turnaround basis, in a single, easy-to-use just-in-time canvassing application. Templates and models for creating high-context stories and narratives.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Webbiquity

FEBRUARY 16, 2017

Create and assign tasks, add workflows using pre-made templates, upload attachments, comment on tasks, track conversations related to any project, create to-do lists, dashboards, calendars, and more. 23: The 29 Best Web Analytics Tools. #24: Google Review Count: 210. Pricing: $19 or $39 per month; enterprise pricing by quote.

Enterprise Management 230

Enterprise Management Marketing Automation Services Work Management Marketing Management 230

Hubspot

DECEMBER 16, 2013

Template: How to Calculate Your Leads Goal for Sales & Marketing Alignment. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. 17 Customizable Templates for Creating Shareable Graphics on Social Media. 2) Fill analytical gaps with the right technology. Producing Enough Content.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. You can also import your data to Google Analytics to view the effects on key segments.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96