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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

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Best of 2007: Web 2.0 Sites

WebMarketCentral

applications and services, searchable by an extensive list of tags and sortable by date and name. Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. HootSuite - HootSuite is a web-based Twitter client.

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3 Ways You Should Be Repurposing Content

Parse.ly

Use historical data from your analytics platform to find content that performed well, say, a year ago, to see if it’s still garnering attention from your audience. Make sure readers can find historical articles by taking advantage of content tagging , using keywords, and other important distinguishers to make your archive more accessible.

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