DiscoverOrg

JANUARY 29, 2019

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Sales enablement software. Here’s an more specific example, if you were selling a marketing engagement platform and your strength is really intuitive analytics. Web servers. Programming languages.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

JANUARY 8, 2019

An advanced analytics platform that can show what different customers look like. That probably means plugging data into tools like Tableau , Einstein , DataRobot , or other modeling software that visualizes patterns and suggests activities. A tool that links to engagement platform in an automated way. The sales use case.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

JANUARY 22, 2016

Cloud security software. For example, a trigger in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”.

Enterprise Management 120

Enterprise Management Paid Search Agency Privacy Mobile Advertising 120