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Industrial Marketing Today

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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

DECEMBER 1, 2011

Just defining your target audience by North American Industry Classification System (NAICS) or Standard Industrial Classification (SIC) codes and job functions are not enough. Learn to interpret the data from your site analytics and develop customer personas. Now start writing with each buyer persona in mind.

SIC 60
SIC Peer-to-peer Buying Cycle Copywriting 60
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email Marketing 60
Email Marketing Planning Web 2.0 BtoB 60
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