test Analytics Salesforce.com Trade Show Twitter 
Online Marketing Institute
JUNE 30, 2009
Twitter, unfortunately is likely to follow if unchecked. This would seem to be an obvious test but many buyers simply rely on reputation rather than experimentation when making a decision. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. corporate account, etc.).
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. This gives you a baseline from which to test new tactics.
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