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ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement.

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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. – No conversion signal to Google Analytics or AdWords. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. According to Salesforce.com , 92% of customer interactions happen on the phone. Call tracking hub.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Where marketing is going. Customer support.

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8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

Hubspot

SMB’s Are The New Enterprise - My co-founder and I both grew up in the enterprise software business and came independently to the conclusion that that cost to acquire an enterprise customer is growing over time while the cost to acquire an SMB customer is dropping over time.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

If you sell to SMB the match rate is expected to be lower (<40%). A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Companies like 6Sense, Everstring, Mintigo, and Infer specialize in Predictive Analytics and identifying Ideal Customers. They have a killer Salesforce app too.