article thumbnail

ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Anonymous Visitor Identification.

article thumbnail

The 14 Best Marketing Automation Tools

Webbiquity

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Pricing: $1,000 to $3,000 per month. Showcase reviews: SnapApp.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

article thumbnail

Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. According to Salesforce.com , 92% of customer interactions happen on the phone. Call tracking hub. Email marketing hub.

article thumbnail

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

article thumbnail

Ruckus Networks

SWZD

She said their customers range from “SMB companies with only a few access points, all the way up to Charter Communications who has a lot of access points.” However, she said that whenever they record a touch of customer, they always see the opportunity value in Salesforce.com, so that gives some indication of potential ROI.

article thumbnail

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM. Customer support.