LeadSloth
FEBRUARY 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? Optimize ROI. I’d love to have Google Analytics for Marketing Analytics.
LeadSloth
AUGUST 4, 2009
After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Marketing Automation to Measure End-to-End ROI. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond.
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LeadSloth
JULY 12, 2010
But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. And finally, reporting and analytics show the business results of your activities. Small Businesses.
LeadSloth
JANUARY 12, 2010
These are the trends that are mentioned most often: Improved ROI & Reporting. The need for new analytical skills. Beyond the basic tactics for using each tool, there are going to be innovations in marketing automation that will help marketers better manage their efforts, measure results and target prospects.
LeadSloth
JUNE 30, 2009
Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting.
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